TORONTO WIG MASTERCLASS - STUDENT TRACKER

Class: Wig Masterclass with Pablo Kuemin
Dates: May 16-18, 2026 (Saturday-Sunday-Monday) ✅ VERIFIED
Location: 260 Carlaw Avenue, Unit #202AA, Toronto, ON
Max Students: 12
Break-Even: 5 students
Current Status: 6/12 confirmed ✅ BREAK-EVEN ACHIEVED!
Hot Leads: 1 potential student (Sarah Cooper)
Available Spots: 6 remaining
MARKETING MESSAGE: "Only 7 spots left" (for urgency)

⚠️ DATE CORRECTION (April 10, 2026): Previous emails stated "Friday–Sunday" which is WRONG. May 16–18 = Saturday–Sunday–Monday. Mallory Glenn flagged this. Correction draft sent (Draft #476).

STUDENT ROSTER

REVENUE TRACKING

CURRENT TOTALS:
- Confirmed Revenue: €7,466 (Brodi €1,799 + Dayna €1,889 + Eyal €1,889 + Mallory €1,889)
- Additional Confirmed: €3,998+ (Michelle + Nicholas courses + kit)
- Total Confirmed: €11,464+ (includes 3× €290 kit payments confirmed Apr 17)
- 🎯 Break-even Status: 5/5 students = 100% COMPLETE! ✅ BREAK-EVEN ACHIEVED
- Projected at 6 students: €[ASK PABLO - need pricing structure]
- Projected at 12 students: €[ASK PABLO - need pricing structure]

💸 PABLO'S EXPENSES — TORONTO 2026

Protocol (May 7, 2026): All future courses track Pablo's expenses for profit visibility.

💰 PROFIT ANALYSIS

📈 Each additional student (€1,599–€1,999) = pure profit — costs are already covered.
At 12 students: potential revenue ~€20,000+ → profit ~€16,000+

BREAK-EVEN ANALYSIS

FIXED COSTS (as of May 7, 2026):
- ✈️ Flight: €759
- 🏨 Hotel: €529
- 🧳 Extra baggage: €300
- 💈 Wigs/materials: €2,000
- 🇨🇦 eTA: €72
- 🏢 Venue (260 Carlaw Ave): €1,800
- Total Costs: €5,460

STUDENT REQUIREMENTS:
- Current: 6 students (Brodi ✅, Dayna ✅, Michelle ✅, Nicholas ✅, Eyal ✅, Mallory ✅)
- Break-Even: 5 students ✅ ACHIEVED!
- Growth Opportunity: 6 more spots available for pure profit
- Days Until Class: 9 days
- Focus: Growth and capacity optimization

PIPELINE TRACKING

🔥 HOT LEADS (Ready to Book)

🟡 WARM LEADS (Considering)

❄️ COLD LEADS (General Interest)

CLASS TIMELINE

✅ WEEKS 10-12 (Class Announced) - COMPLETED

• Class dates confirmed
• Venue secured
• Early bird pricing active
• Marketing launched

📅 WEEKS 8-10 (NOW - March 2026)

• Break-even monitoring daily
• Hot lead conversion focus
• Corporate outreach (Michelle Oliver)
• Alumni reactivation campaign
• Social media testimonial push

📅 WEEKS 6-8 (April 2026)

• Final marketing blitz
• Early bird deadline approach
• Standard pricing switch
• GO/NO-GO decision point

📅 WEEKS 4-6 (Late April 2026)

• Student logistics emails
• Kit orders and shipping
• Pre-class surveys
• Accommodation recommendations

📅 WEEKS 2-4 (Early May 2026)

• Final payment collections
• Welcome packets
• Emergency contact collection
• Certificate preparation

📅 WEEK 1 (May 12-16, 2026)

• Final venue prep
• Student arrival coordination
• Materials setup
• Last-minute logistics

STUDENT COMMUNICATION LOG

Brodi Montrose Communications

Pending Communications

MARKETING PERFORMANCE

Lead Sources

Conversion Funnel

• Inquiries: 2
• Qualified leads: 2
• Bookings: 1
• Current conversion rate: 50%
• Target conversion rate: 60%+

URGENT ACTIONS NEEDED

THIS WEEK (March 12-19, 2026)

1. 🎉 BREAK-EVEN PUSH - Only 1 more student needed!
2. Sarah Cooper follow-up (hot lead ready to convert)
3. Alumni outreach campaign launch
4. Instagram testimonial push (Brodi + past students)
5. Corporate partnership momentum (leverage Michelle's Henkel connection)

NEXT WEEK (March 10-16, 2026)

1. Follow-up all warm leads
2. Launch referral program for current students
3. Partner salon outreach in Toronto area
4. Early bird deadline reminder campaign

SUCCESS METRICS

Weekly Targets

• New leads per week: 2-3
• Conversion rate: 60%+
• Pipeline velocity: 19 days average
• Break-even by: April 15, 2026

Final Goals

• Minimum viable: 5 students
• Target enrollment: 12 students (max capacity)
• Revenue projections: [ASK PABLO - need pricing structure]

📊 CURRENT STATUS SUMMARY (UPDATED APRIL 2, 2026)

✅ CONFIRMED BOOKINGS: 6/12 STUDENTS

Total Confirmed Revenue: €10,594+
Break-Even Status: 5/5 students = 100% BREAK-EVEN ACHIEVED! ✅

🔥 HOT LEADS: 1 POTENTIAL STUDENT

1. Sarah Cooper - Curriculum/location/hotel inquiry (March 6) - Awaiting response

Pipeline Potential: +€1,999 if converts

🎯 CLASS PERFORMANCE:

• Profitability: ✅ BREAK-EVEN ACHIEVED - ALL ADDITIONAL STUDENTS = PURE PROFIT
• Capacity: 6 spots available (50% remaining)
• Growth opportunity: Excellent margin for additional students
• Timeline: 44 days to class (excellent conversion window)
• Revenue potential: €10,594 (6 students) to €20,988 (12 students at capacity)

LAST UPDATED: May 29, 2026 by Wolf
NEXT UPDATE: After class completion (May 18, 2026)