# TORONTO WIG MASTERCLASS - STUDENT TRACKER
**Class:** Wig Masterclass with Pablo Kuemin  
**Dates:** May 16-18, 2026 (Saturday-Sunday-Monday) ✅ VERIFIED  
**Location:** 260 Carlaw Avenue, Unit #202AA, Toronto, ON  
**Max Students:** 12  
**Break-Even:** 5 students  
**Current Status:** 6/12 confirmed ✅ BREAK-EVEN ACHIEVED!  
**Hot Leads:** 1 potential student (Sarah Cooper)  
**Available Spots:** 6 remaining
**MARKETING MESSAGE:** "Only 7 spots left" (for urgency)

> ⚠️ **DATE CORRECTION (April 10, 2026):** Previous emails stated "Friday–Sunday" which is WRONG. May 16–18 = Saturday–Sunday–Monday. Mallory Glenn flagged this. Correction draft sent (Draft #476).

---

## STUDENT ROSTER

| # | Student Name | Location | Email | Payment Status | Kit Status | Dietary | Travel Notes | Emergency Contact | Pre-Class Survey | Day 1 ✓ | Day 2 ✓ | Day 3 ✓ | Certificate ✓ |
|---|-------------|----------|--------|----------------|------------|---------|--------------|-------------------|------------------|---------|---------|---------|----------------|
| 1 | **Brodi Montrose** | Vancouver, BC | brodimontrose@gmail.com | ✅ PAID | ❓ TBD | [TBD] | Independent suite owner | [TBD] | [TBD] | | | | ✅ Sent May 26 |
| 2 | **Dayna Mueller** | Dupont, WA | daynamueller@outlook.com | ✅ PAID | ✅ KIT PAID €290 — Stripe pi_3TLmC9FrGxw9S5KW1ebHXbfm | [TBD] | Apple Pay success | [TBD] | [TBD] | | | | ✅ Sent May 26 |
| 3 | **Michelle Oliver** | Edmonton, AB | michelle.oliver@henkel.com | ✅ PAID | ✅ KIT PAID €290 (confirmed April 23 — "I have just paid using the link") | [TBD] | Henkel Creative Manager — kit handed in class, no shipping | [TBD] | ✅ Survey sent previously — awaiting reply | | | | ✅ Sent May 25 |
| 4 | **Nicholas Bernard Lopes** | Toronto, ON | nicholasbernardhair@gmail.com | ✅ PAID €1,599 (Order #18986, May 10) | ❓ TBD | [TBD] | Local — studio next door to venue | 416-819-2489 | ✅ Survey sent Apr 29 — awaiting reply | | | | ✅ Sent May 26 |
| 5 | **Eyal Yagudaev** | East Gwillimbury, ON | eyalyagudaev@gmail.com | ✅ PAID €1,599 | ✅ KIT PAID €290 — Stripe pi_3TM5fwFrGxw9S5KW1ME9A6Ws | [TBD] | Order #18259, April 2, 2026 | 647-568-1050 | ⏳ Welcome sent | | | | ✅ Sent May 26 |
| 6 | **Mallory Glenn** | Cole Harbour, NS | malloryglenn@me.com | ✅ PAID €1,599 | ✅ KIT PAID €290 — Stripe pi_3TMRq9FrGxw9S5KW1mUMo1aS (Apple/Visa ····7949) | [TBD] | Film/TV hairstylist | 902-240-9447 | ✅ Packing list sent Apr 15 | | | | ✅ Sent May 26 |
| 7 | [OPEN SPOT] | | | | | | | | | | | | |
| 8 | [OPEN SPOT] | | | | | | | | | | | | |
| 9 | [OPEN SPOT] | | | | | | | | | | | | |
| 10 | [OPEN SPOT] | | | | | | | | | | | | |
| 11 | [OPEN SPOT] | | | | | | | | | | | | |
| 12 | [OPEN SPOT] | | | | | | | | | | | | |

---

## REVENUE TRACKING

| Student | Base Price | Early Bird Discount | Kit Sales | Total Revenue | Payment Date | Balance Due |
|---------|------------|-------------------|-----------|---------------|--------------|-------------|
| Brodi Montrose | €1,999 | €200 | €0 | €1,799 | [PAID] | €0 |
| Dayna Mueller | €1,999 | €400 | €290 | €1,889 | ✅ PAID (Apr 17) | €0 |
| Michelle Oliver | €1,999 | €[TBD] | €290 | €[TBD] | [BOOKED] | Kit payment due April |
| Nicholas Bernard | €1,999 | €[TBD] | €0 | €[TBD] | [CONFIRMED] | Payment details TBD |
| Eyal Yagudaev | €1,999 | €400 | €290 | €1,889 | ✅ PAID (Apr 17) | €0 |
| Mallory Glenn | €1,999 | €400 | €290 | €1,889 | ✅ PAID (Apr 17) | €0 |
| [OPEN] | €1,999 | - | - | - | - | - |
| [OPEN] | €1,999 | - | - | - | - | - |
| [OPEN] | €1,999 | - | - | - | - | - |

**CURRENT TOTALS:**
- **Confirmed Revenue:** €7,466 (Brodi €1,799 + Dayna €1,889 + Eyal €1,889 + Mallory €1,889)
- **Additional Confirmed:** €3,998+ (Michelle + Nicholas courses + kit)
- **Total Confirmed:** €11,464+ (includes 3× €290 kit payments confirmed Apr 17)
- **🎯 Break-even Status:** 5/5 students = 100% COMPLETE! ✅ BREAK-EVEN ACHIEVED
- **Projected at 6 students:** €[ASK PABLO - need pricing structure]
- **Projected at 12 students:** €[ASK PABLO - need pricing structure]

---

## 💸 PABLO'S EXPENSES — TORONTO 2026

> Protocol (May 7, 2026): All future courses track Pablo's expenses for profit visibility.

| # | Item | Amount (original) | Amount (€) | Notes |
|---|------|-------------------|------------|-------|
| 1 | ✈️ Flight (Air Canada AC880) | €759.11 | **€759** | ZRH → YYZ return |
| 2 | 🏨 Hotel (Holiday Inn, 3 nights) | CAD 847.20 | **€529** | @ 0.6238 CAD/EUR, May 15–18 |
| 3 | 🧳 Extra baggage | €300 | **€300** | Added by Pablo May 7 |
| 4 | 💈 Wigs / materials | €2,000 | **€2,000** | Teaching wigs for class |
| 5 | 🇨🇦 eTA (Canada entry) | USD 79.00 | **€72** | @ 0.91 USD/EUR |
| 6 | 🏢 Venue (260 Carlaw Ave) | €1,800 | **€1,800** | Confirmed May 7 |
| | **TOTAL EXPENSES** | | **€5,460** | |

---

## 💰 PROFIT ANALYSIS

| Metric | Value | Notes |
|--------|-------|-------|
| **Total Revenue (confirmed)** | **€10,594+** | 6 students confirmed (Michelle + Nicholas exact amounts TBD) |
| **Total Expenses** | **€5,460** | See breakdown above |
| **NET PROFIT (current, 6 students)** | **~€5,134+** | ✅ Profitable |

> 📈 **Each additional student (€1,599–€1,999) = pure profit** — costs are already covered.
> At 12 students: potential revenue ~€20,000+ → profit ~€16,000+

---

## BREAK-EVEN ANALYSIS

**FIXED COSTS (as of May 7, 2026):**
- ✈️ Flight: €759
- 🏨 Hotel: €529
- 🧳 Extra baggage: €300
- 💈 Wigs/materials: €2,000
- 🇨🇦 eTA: €72
- 🏢 Venue (260 Carlaw Ave): €1,800
- **Total Costs: €5,460**

**STUDENT REQUIREMENTS:**
- **Current:** 6 students (Brodi ✅, Dayna ✅, Michelle ✅, Nicholas ✅, Eyal ✅, Mallory ✅)
- **Break-Even:** 5 students ✅ ACHIEVED!
- **Growth Opportunity:** 6 more spots available for pure profit
- **Days Until Class:** 9 days
- **Focus:** Growth and capacity optimization

---

## PIPELINE TRACKING

### 🔥 HOT LEADS (Ready to Book)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| **Sarah Cooper** | sarah@sarahcooperdoeshair.com | Curriculum/location/hotel inquiry | March 6, 2026 | Follow-up drafted March 18 (Draft ID: 206) |
| **Charlene Dunn** 🇨🇦 | dunncharlene@hotmail.com | Pablo offered €500 discount (€1,499) | March 16, 2026 | Urgency follow-up drafted (Draft ID: 274) |

### 🟡 WARM LEADS (Considering)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| [Available for new leads] | | | | |

### ❄️ COLD LEADS (General Interest)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| [TBD] | | | | |

---

## CLASS TIMELINE

### ✅ WEEKS 10-12 (Class Announced) - COMPLETED
- [x] Class dates confirmed
- [x] Venue secured
- [x] Early bird pricing active
- [x] Marketing launched

### 📅 WEEKS 8-10 (NOW - March 2026)
- [ ] Break-even monitoring daily
- [ ] Hot lead conversion focus
- [ ] Corporate outreach (Michelle Oliver)
- [ ] Alumni reactivation campaign
- [ ] Social media testimonial push

### 📅 WEEKS 6-8 (April 2026)
- [ ] Final marketing blitz
- [ ] Early bird deadline approach
- [ ] Standard pricing switch
- [ ] GO/NO-GO decision point

### 📅 WEEKS 4-6 (Late April 2026)
- [ ] Student logistics emails
- [ ] Kit orders and shipping
- [ ] Pre-class surveys
- [ ] Accommodation recommendations

### 📅 WEEKS 2-4 (Early May 2026)
- [ ] Final payment collections
- [ ] Welcome packets
- [ ] Emergency contact collection
- [ ] Certificate preparation

### 📅 WEEK 1 (May 12-16, 2026)
- [ ] Final venue prep
- [ ] Student arrival coordination
- [ ] Materials setup
- [ ] Last-minute logistics

---

## STUDENT COMMUNICATION LOG

### Brodi Montrose Communications
| Date | Type | Subject | Status | Notes |
|------|------|---------|--------|--------|
| Feb 26 | Inquiry | Packing list request | ✅ Complete | Sent complete packing list + kit options |
| [TBD] | Survey | Pre-class questionnaire | ⏳ Pending | To be sent 4 weeks before |

### Pending Communications
| Student | Type | Subject | Status | Deadline |
|---------|------|---------|--------|----------|
| Michelle Oliver | Recovery | Corporate booking opportunity | 📝 Draft Ready | ASAP |
| Eyal Yagudaev | Survey | Pre-class questionnaire (3 questions) | ✅ Sent in welcome | April 16 response |

---

## MARKETING PERFORMANCE

### Lead Sources
| Source | Leads | Conversions | Conversion Rate | Notes |
|--------|-------|-------------|-----------------|--------|
| Instagram | 1 (Brodi) | 1 | 100% | Highly effective |
| Corporate outreach | 1 (Michelle) | 0 | 0% | In progress |
| Alumni network | 0 | 0 | 0% | Not yet activated |
| Website | 0 | 0 | 0% | Needs optimization |

### Conversion Funnel
- **Inquiries:** 2
- **Qualified leads:** 2  
- **Bookings:** 1
- **Current conversion rate:** 50%
- **Target conversion rate:** 60%+

---

## URGENT ACTIONS NEEDED

### THIS WEEK (March 12-19, 2026)
1. **🎉 BREAK-EVEN PUSH** - Only 1 more student needed!
2. **Sarah Cooper follow-up** (hot lead ready to convert)
3. **Alumni outreach campaign** launch
4. **Instagram testimonial push** (Brodi + past students)
5. **Corporate partnership momentum** (leverage Michelle's Henkel connection)

### NEXT WEEK (March 10-16, 2026)
1. **Follow-up all warm leads**
2. **Launch referral program** for current students
3. **Partner salon outreach** in Toronto area
4. **Early bird deadline reminder** campaign

---

## SUCCESS METRICS

### Weekly Targets
- **New leads per week:** 2-3
- **Conversion rate:** 60%+
- **Pipeline velocity:** 19 days average
- **Break-even by:** April 15, 2026

### Final Goals
- **Minimum viable:** 5 students 
- **Target enrollment:** 12 students (max capacity)
- **Revenue projections:** [ASK PABLO - need pricing structure]

---

---

## 📊 CURRENT STATUS SUMMARY (UPDATED APRIL 2, 2026)

### **✅ CONFIRMED BOOKINGS: 6/12 STUDENTS**
| Student | Revenue | Payment Status | Kit Status |
|---------|---------|----------------|------------|
| Brodi Montrose | €1,799 | ✅ Paid | No kit |
| Dayna Mueller | €1,599 | ✅ Paid | Kit requested |
| Michelle Oliver | €1,999+ | ✅ Booked | €290 kit ordered |
| Nicholas Bernard | €1,999 | ✅ Confirmed | TBD |
| Eyal Yagudaev | €1,599 | ✅ Paid | TBD |
| Mallory Glenn | €1,599 | ✅ Paid | TBD |

**Total Confirmed Revenue:** **€10,594+**  
**Break-Even Status:** **5/5 students = 100% BREAK-EVEN ACHIEVED! ✅**

### **🔥 HOT LEADS: 1 POTENTIAL STUDENT**
1. **Sarah Cooper** - Curriculum/location/hotel inquiry (March 6) - Awaiting response

**Pipeline Potential:** +€1,999 if converts

### **🎯 CLASS PERFORMANCE:**
- **Profitability:** ✅ BREAK-EVEN ACHIEVED - ALL ADDITIONAL STUDENTS = PURE PROFIT
- **Capacity:** 6 spots available (50% remaining)
- **Growth opportunity:** Excellent margin for additional students
- **Timeline:** 44 days to class (excellent conversion window)
- **Revenue potential:** €10,594 (6 students) to €20,988 (12 students at capacity)

---

**LAST UPDATED:** May 29, 2026 by Wolf  
**NEXT UPDATE:** After class completion (May 18, 2026)