MERRIA DEARMAN VENTILATING MASTERCLASS - CAMPAIGN STATUS

Class: Ventilating Masterclass with Merria Dearman
Dates: May 9-10, 2026 (Saturday-Sunday) ✅ CONFIRMED
Schedule: 9:30 AM - 5:30 PM each day (2 eight-hour days)
Location: New York City (venue details upon booking)
Pricing: €2,600 per student
Campaign: 14 prospects contacted (13 original + 1 new)

📊 CAMPAIGN RESULTS

📧 CAMPAIGN STATUS: 14 PROSPECTS CONTACTED

✅ EMAILS SENT (March 18, 2026 - Pablo):

1. Mia (dixonshamera@yahoo.com) ✅ SENT
2. Logan Havens (loganhavens97@gmail.com) ✅ SENT
3. Danielle Izzo (danielleelizabethwigs@gmail.com) ✅ SENT
4. Chelsea Selbert (chelseaselberthair@gmail.com) ✅ SENT ⭐ WARM LEAD
5. yumemizusawa.777@gmail.com ✅ SENT (NEW PROSPECT)

📝 DRAFTS READY FOR REVIEW (March 18, 2026):

6. Ann Reidy (Hairbyannreidy@gmail.com) → Draft ID 251
7. Zuleyka Vargas (finezule@icloud.com) → Draft ID 253
8. Bianca Hobson (biancahobson@live.com.au) → Draft ID 255
9. Autumn Alaniz (dapperonbrady@gmail.com) → Draft ID 257
10. Leah Renee Rutledge (leahreneerutledge@gmail.com) → Draft ID 259
11. Jamie Madsen (Jamie@mavenmane.com) → Draft ID 261
12. Amanda Ozard (Amandaozardhair@gmail.com) → Draft ID 263
13. Sarah (Naminik_pouneh@yahoo.com) → Draft ID 265
14. Mariah Ramirez (msmlram92@gmail.com) → Draft ID 269 🔥 HOT LEAD

🔥 CURRENT LEADS STATUS

🔥 HOT LEADS (Ready to Book):

1. Mariah Ramirez (msmlram92@gmail.com)
   - Status: Positive response from March 11 campaign, ready for dates
   - Follow-up: Urgent draft ready (ID: 269) - "Ready to Book!" approach
   - Priority: HIGH - Convert immediately

🟡 WARM LEADS (Interested):

1. Chelsea Selbert (chelseaselberthair@gmail.com)
   - Status: Inquiry received after March 11 campaign
   - Follow-up: ✅ SENT March 18 - "Your Spot Awaits!" approach
   - Priority: MEDIUM - Monitor for response

❄️ DECLINED/SPECIAL CASES:

1. Leah Renee Rutledge (leahreneerutledge@gmail.com)
   - Status: Declined May dates, wants west coast notification
   - Follow-up: Draft ready (ID: 259) - Offered NYC option
   - Priority: LOW - West coast preference acknowledged

⏳ AWAITING RESPONSE (11 contacts):

From emails sent March 18:
- Mia, Logan Havens, Danielle Izzo, yumemizusawa.777 (NEW)

Awaiting draft approval & sending:
- Ann Reidy, Zuleyka Vargas, Bianca Hobson, Autumn Alaniz
- Jamie Madsen, Amanda Ozard, Sarah

📊 CAMPAIGN PERFORMANCE

Response Rate (From March 11 Campaign):

• Original campaign: 13 emails sent March 11
• Total responses: 4 responses (Mariah R., Chelsea, Leah + 1 more)
• Response rate: 31% (4/13) ✅ EXCELLENT
• Hot leads: 1 (Mariah Ramirez) 🔥
• Warm leads: 1 (Chelsea Selbert) 🟡
• Conversion pipeline: 15% ready/interested (2/13)

Current Campaign Status:

• Total prospects: 14 (13 original + 1 new)
• Emails sent: 5 (Pablo sent March 18)
• Drafts ready: 9 (awaiting review)
• Hot leads to convert: 1 (Mariah - urgent)
• Response monitoring: 4 fresh emails sent today

Next Wave Potential:

• 11 follow-up responses expected from March 18 outreach
• Target conversion: 2-3 additional hot leads from follow-ups

🎯 IMMEDIATE ACTIONS NEEDED

HIGH PRIORITY:

1. Convert Mariah Ramirez - Hot lead draft ready (ID: 269) - Send immediately
2. Monitor responses from 5 emails sent today (Mia, Logan, Danielle, Chelsea, new prospect)

MEDIUM PRIORITY:

3. Send remaining 9 drafts after Pablo's review (Ann through Sarah)
4. Track response rate from March 18 follow-up wave
5. Plan week 3 follow-up for non-responders (if needed)

CLASS LOGISTICS:

6. Venue confirmation - Provide specific address when bookings start
7. Capacity planning - Determine maximum students for masterclass
8. Booking system - Prepare payment links and confirmation process

📋 UPDATED CAMPAIGN SUMMARY

MARCH 11 ORIGINAL CAMPAIGN:

• 13 prospects contacted with Merria masterclass announcement
• 4 responses received (31% response rate) ✅ EXCELLENT
• 1 hot lead identified (Mariah Ramirez) 🔥
• 1 warm lead identified (Chelsea Selbert) 🟡

MARCH 18 FOLLOW-UP WAVE:

• 5 emails sent by Pablo (Mia, Logan, Danielle, Chelsea, new prospect) ✅
• 9 drafts ready for review (Ann, Zuleyka, Bianca, Autumn, Leah, Jamie, Amanda, Sarah, Mariah)
• Correct dates confirmed: Saturday-Sunday May 9-10, 2026 ✅
• All logistics verified: €2,600, 9:30 AM - 5:30 PM each day ✅

REVENUE POTENTIAL:

• Target bookings: 2-4 students from 14 prospects
• Revenue range: €5,200-€10,400 (at €2,600 per student)
• Conversion window: 3-7 days for responses
• Next milestone: Convert Mariah Ramirez (hot lead ready to book)

Campaign Launch: March 11, 2026
Follow-up Wave: March 18, 2026
Last Updated: March 18, 2026 by Wolf
Days Since Launch: 7 days
Status: Active follow-up phase - monitoring responses