# MERRIA DEARMAN VENTILATING MASTERCLASS - CAMPAIGN STATUS

**Class:** Ventilating Masterclass with Merria Dearman  
**Dates:** May 9-10, 2026 (Saturday-Sunday) ✅ CONFIRMED
**Schedule:** 9:30 AM - 5:30 PM each day (2 eight-hour days)
**Location:** New York City (venue details upon booking)  
**Pricing:** €2,600 per student
**Campaign:** 14 prospects contacted (13 original + 1 new)  

---

## 📊 CAMPAIGN RESULTS

### **📧 CAMPAIGN STATUS: 14 PROSPECTS CONTACTED**

### **✅ EMAILS SENT (March 18, 2026 - Pablo):**
1. **Mia** (dixonshamera@yahoo.com) ✅ SENT
2. **Logan Havens** (loganhavens97@gmail.com) ✅ SENT  
3. **Danielle Izzo** (danielleelizabethwigs@gmail.com) ✅ SENT
4. **Chelsea Selbert** (chelseaselberthair@gmail.com) ✅ SENT ⭐ WARM LEAD
5. **yumemizusawa.777@gmail.com** ✅ SENT (NEW PROSPECT)

### **📝 DRAFTS READY FOR REVIEW (March 18, 2026):**
6. **Ann Reidy** (Hairbyannreidy@gmail.com) → Draft ID 251
7. **Zuleyka Vargas** (finezule@icloud.com) → Draft ID 253
8. **Bianca Hobson** (biancahobson@live.com.au) → Draft ID 255
9. **Autumn Alaniz** (dapperonbrady@gmail.com) → Draft ID 257
10. **Leah Renee Rutledge** (leahreneerutledge@gmail.com) → Draft ID 259
11. **Jamie Madsen** (Jamie@mavenmane.com) → Draft ID 261
12. **Amanda Ozard** (Amandaozardhair@gmail.com) → Draft ID 263
13. **Sarah** (Naminik_pouneh@yahoo.com) → Draft ID 265
14. **Mariah Ramirez** (msmlram92@gmail.com) → Draft ID 269 🔥 **HOT LEAD**

---

## 🔥 CURRENT LEADS STATUS

### **🔥 HOT LEADS (Ready to Book):**
1. **Mariah Ramirez** (msmlram92@gmail.com) 
   - **Status:** Positive response from March 11 campaign, ready for dates
   - **Follow-up:** Urgent draft ready (ID: 269) - "Ready to Book!" approach
   - **Priority:** HIGH - Convert immediately

### **🟡 WARM LEADS (Interested):**
1. **Chelsea Selbert** (chelseaselberthair@gmail.com)
   - **Status:** Inquiry received after March 11 campaign  
   - **Follow-up:** ✅ SENT March 18 - "Your Spot Awaits!" approach
   - **Priority:** MEDIUM - Monitor for response

### **❄️ DECLINED/SPECIAL CASES:**
1. **Leah Renee Rutledge** (leahreneerutledge@gmail.com)
   - **Status:** Declined May dates, wants west coast notification
   - **Follow-up:** Draft ready (ID: 259) - Offered NYC option
   - **Priority:** LOW - West coast preference acknowledged

### **⏳ AWAITING RESPONSE (11 contacts):**
**From emails sent March 18:**
- Mia, Logan Havens, Danielle Izzo, yumemizusawa.777 (NEW)

**Awaiting draft approval & sending:**
- Ann Reidy, Zuleyka Vargas, Bianca Hobson, Autumn Alaniz
- Jamie Madsen, Amanda Ozard, Sarah

---

## 📊 CAMPAIGN PERFORMANCE

### **Response Rate (From March 11 Campaign):**
- **Original campaign:** 13 emails sent March 11
- **Total responses:** 4 responses (Mariah R., Chelsea, Leah + 1 more)
- **Response rate:** 31% (4/13) ✅ EXCELLENT
- **Hot leads:** 1 (Mariah Ramirez) 🔥  
- **Warm leads:** 1 (Chelsea Selbert) 🟡
- **Conversion pipeline:** 15% ready/interested (2/13)

### **Current Campaign Status:**
- **Total prospects:** 14 (13 original + 1 new)
- **Emails sent:** 5 (Pablo sent March 18)
- **Drafts ready:** 9 (awaiting review)
- **Hot leads to convert:** 1 (Mariah - urgent)
- **Response monitoring:** 4 fresh emails sent today

### **Next Wave Potential:**
- **11 follow-up responses** expected from March 18 outreach
- **Target conversion:** 2-3 additional hot leads from follow-ups

---

## 🎯 IMMEDIATE ACTIONS NEEDED

### **HIGH PRIORITY:**
1. **Convert Mariah Ramirez** - Hot lead draft ready (ID: 269) - Send immediately
2. **Monitor responses** from 5 emails sent today (Mia, Logan, Danielle, Chelsea, new prospect)

### **MEDIUM PRIORITY:**  
3. **Send remaining 9 drafts** after Pablo's review (Ann through Sarah)
4. **Track response rate** from March 18 follow-up wave
5. **Plan week 3 follow-up** for non-responders (if needed)

### **CLASS LOGISTICS:**
6. **Venue confirmation** - Provide specific address when bookings start
7. **Capacity planning** - Determine maximum students for masterclass
8. **Booking system** - Prepare payment links and confirmation process

---



## 📋 UPDATED CAMPAIGN SUMMARY

### **MARCH 11 ORIGINAL CAMPAIGN:**
- **13 prospects contacted** with Merria masterclass announcement
- **4 responses received** (31% response rate) ✅ EXCELLENT
- **1 hot lead identified** (Mariah Ramirez) 🔥
- **1 warm lead identified** (Chelsea Selbert) 🟡

### **MARCH 18 FOLLOW-UP WAVE:**
- **5 emails sent by Pablo** (Mia, Logan, Danielle, Chelsea, new prospect) ✅
- **9 drafts ready for review** (Ann, Zuleyka, Bianca, Autumn, Leah, Jamie, Amanda, Sarah, Mariah)
- **Correct dates confirmed:** Saturday-Sunday May 9-10, 2026 ✅
- **All logistics verified:** €2,600, 9:30 AM - 5:30 PM each day ✅

### **REVENUE POTENTIAL:**
- **Target bookings:** 2-4 students from 14 prospects
- **Revenue range:** €5,200-€10,400 (at €2,600 per student)
- **Conversion window:** 3-7 days for responses
- **Next milestone:** Convert Mariah Ramirez (hot lead ready to book)

---

**Campaign Launch:** March 11, 2026  
**Follow-up Wave:** March 18, 2026  
**Last Updated:** March 18, 2026 by Wolf  
**Days Since Launch:** 7 days  
**Status:** Active follow-up phase - monitoring responses