MELBOURNE ART & COMMERCE - STUDENT TRACKER

Class: Art & Commerce Masterclass with Pablo Kuemin
Dates: April 26-27, 2026 (Sunday-Monday)
Location: 287 High Street, Prahran, Melbourne, Australia
Max Students: 12
Break-Even: 4 students
Current Status: 7/12 confirmed ✅ BREAK-EVEN EXCEEDED! (updated Apr 27)
Hot Leads: 9 potential students in pipeline (Phoenix Ly declined) 🚨 EXCEEDS CAPACITY
Available Spots: 5 remaining
TIER STRUCTURE:
- Tier 1 (€799): Day 1 only (April 26), tools not provided (not needed)
- Tier 2 (€1,499): Both days (April 26-27), must bring complete tool kit
MARKETING MESSAGE: "Only spots left - First time in Australia!"

STUDENT ROSTER

REVENUE TRACKING

CURRENT TOTALS:
- Confirmed Revenue: €9,793 (Kelly €1,499 + Sheridan €1,499 + Sue €1,499 + Eunji €799 + Jaimme-lee €1,499 + Deanna €799 + Jamie €1,499)
- 🏆 Break-even Status: 6/4 students = 150% COMPLETE! ✅ EXCEEDED
- HIGHLY PROFITABLE CLASS: 7/4 students — break-even exceeded by 75%! All additional students = pure profit
- Projected at 12 students: €17,486 potential (7 more × €1,499 + current €7,495)

BREAK-EVEN ANALYSIS

FIXED COSTS:
- Venue rental: €[ASK PABLO]
- Pablo travel/accommodation: CHF 277 ✅ BOOKED
- Materials/supplies: €[ASK PABLO]
- Marketing costs: €[ASK PABLO]
- Total Fixed Costs: €[ASK PABLO]

STUDENT REQUIREMENTS:
- Current: 2 students (Kelly ✅, Sheridan ✅)
- Break-Even: 4 students
- Still Needed: 2 students
- Days Until Class: 40 days
- Sales Target: 2 students in 40 days (MUCH MORE ACHIEVABLE!)

PIPELINE TRACKING

🔥 HOT LEADS (Ready to Book)

🟡 WARM LEADS (General Interest)

❄️ COLD LEADS (General Interest)

CLASS TIMELINE

✅ WEEKS 1-2 (Class Announced) - COMPLETED

• Class dates confirmed
• Venue secured
• Early bird pricing active
• Marketing campaign launched
• First booking received (Sheridan)

📅 WEEKS 3-4 (NOW - March 17-30, 2026)

• Hot lead responses received
• ✅ BREAK-EVEN ACHIEVED! (4 students confirmed)
• New bookings: Sue Black & James Donehue (March 18)
• Hot lead conversion focus (Fernando, Kayli)
• Additional lead generation for growth
• Social media push for Australia launch

📅 WEEKS 5-6 (April 1-14, 2026)

• Final marketing blitz
• Early bird deadline approach
• GO/NO-GO decision point (April 12)
• Last chance messaging

📅 WEEK 6+ (April 15-26, 2026)

• Student logistics emails
• Kit orders and shipping
• Pre-class surveys
• Final payment collections
• Certificate preparation
• Venue final prep

STUDENT COMMUNICATION LOG

Kelly Manu Communications

Sheridan Rose Shaw Communications

Hot Lead Communications

Pending Communications

MARKETING PERFORMANCE

Lead Sources

Conversion Funnel

• Total inquiries: 5+ (Kelly + campaign responses)
• Qualified hot leads: 2
• Bookings: 2 (Kelly + Sheridan)
• Current conversion rate: 40%
• Target conversion rate: 60%+

URGENT ACTIONS NEEDED

THIS WEEK (March 17-24, 2026)

1. 🎯 CONVERT HOT LEADS - Dana & Phoenix (WILL REACH BREAK-EVEN!)
2. KELLY MANU DETAILS - Get contact info and send welcome email
3. GET EMAIL ADDRESSES - Kayli & Maestro from campaign responses
4. SHERIDAN FOLLOW-UP - Tool kit upsell opportunity

NEXT WEEK (March 24-31, 2026)

1. FOLLOW-UP HOT LEADS - 48h rule
2. EXPAND MELBOURNE OUTREACH - Salon partnerships
3. INSTAGRAM AUSTRALIA PUSH - Location-specific content
4. TESTIMONIAL CAMPAIGN - Previous international students

SUCCESS METRICS

Weekly Targets

• New leads per week: 3-4
• Conversion rate: 50%+ (Currently 67% with 4/6 serious leads converted)
• Pipeline velocity: 7 days average
• ✅ Break-even achieved: March 18, 2026 (ahead of schedule!)

Final Goals

• ✅ Minimum viable: 4 students (ACHIEVED)
• ✅ Profitability target: 6+ students (likely exceeded)
• 🎯 Capacity target: 12 students (venue maximum)
• 🚨 New challenge: Manage 14 potential students vs 12 capacity
• Revenue achieved: €5,996 / Potential: €17,988 (12 students) to €20,986 (14 students)
• ⚠️ Consider: Waitlist process or second Melbourne class

VENUE COORDINATION - HER SALONS (UPDATED APRIL 2, 2026)

FAYE REDFERN PARTNERSHIP - CONFIRMED:

• ✅ Screen & cables: HDMI/USB-C ready for Pablo's MacBook
• ✅ Tables: 2 large tables confirmed for tool setup
• ✅ Basin access: 2-3 basins available for wet work demonstrations
• ✅ Content creator: On-site video/photo with shared folder access
• ✅ Catering option: Professional catering available (cost TBD)
• ✅ Night before meetup: April 25th setup and testing confirmed

OUTSTANDING VENUE ITEMS:

1. Accommodation ✅ BOOKED — The Cullen Melbourne (Art Series), Studio Suite, Apr 25–28, CHF 277
2. Total catering cost estimate for both days (Faye invoicing post-event ~$30/person/day) ✅ LOCKED IN (draft #482)
3. Dietary requirements to send to Faye before event
4. Pablo's contact number for Melbourne arrival coordination

CONFIRMED (April 10, 2026):

• ✅ Catering locked in via Faye (~$30/person/day, post-event invoice)
• ✅ Model confirmed (beautiful length, glossed, dark simple clothing)
• ✅ Video/content setup confirmed (mics, short-form content for @hair__mastery & @pablokuemin)
• ✅ Justin Henry (global creative) offered Instagram story promotion - draft sent (#484)

COLLABORATION BENEFITS:

• Professional video content for both Hair Mastery & HER Salons marketing
• Coffee spots list and local amenities guidance
• Complete venue support and setup assistance

SPECIAL CONSIDERATIONS

Australia-Specific Factors

• First time offering - Strong marketing angle
• Limited return visits - Urgency for interested students
• Time zone considerations - 11+ hour difference for follow-ups
• Local partnerships - ✅ HER Salons secured (Faye Redfern)
• Travel logistics - International students may need visa support

Competitive Advantages

• Pablo's international reputation
• Unique editorial + commercial combination
• Small class sizes (12 max)
• First Hair Mastery course in Australia

📊 CURRENT STATUS SUMMARY (UPDATED MARCH 18, 2026)

✅ CONFIRMED BOOKINGS: 4/12 STUDENTS

Total Confirmed Revenue: €5,996
Break-Even Status: ✅ ACHIEVED! (4/4 students)

🔥 HOT LEADS: 10 POTENTIAL STUDENTS

From Email Responses (4):
1. Dana Monkman - "YES please!! Would love to attend Melbourne class!" (Booking details sent March 18)
2. Phoenix Ly - "Super interested...would love to know more please 🙏🏼" (Follow-up sent March 17)
3. Fernando Torrent - "Muy interesante gracias" (Pablo's edited follow-up sent March 18)
4. Kayli Trujillo - "Interested but is this offered online?" (Clarification pending)

Pablo's Expected Bookings (6):
5. Shelbie Marie - Expected to book
6. Sarah Roberts - Expected to book
7. Jess Marie Del - Expected to book
8. Eunji Kim - Expected to book
9. Carla Tedescoo - Expected to book (maybe)
10. Faye Redfern - Expected to book (Pablo contact)

Pipeline Potential: +€14,990 if all convert (€1,499 × 10) - EXCEEDS CAPACITY!

🎯 CLASS PERFORMANCE:

• Profitability: ✅ Break-even achieved with 4 students
• Hot pipeline: 10 leads could bring total demand to 14 students 🚨 EXCEEDS CAPACITY!
• Capacity: 12 students maximum (8 spots remaining)
• Waitlist potential: 2+ students if all leads convert
• Growth opportunity: All additional students = pure profit
• Timeline: 39 days to class (strong conversion window)
• Revenue potential: €17,988 (12 students at capacity) vs €20,986 (14 students if all convert)
• ⚠️ Status: May need waitlist or second Melbourne class!

LAST UPDATED: April 13, 2026 (evening) by Wolf
NEXT UPDATE: March 20, 2026