# MELBOURNE ART & COMMERCE - STUDENT TRACKER
**Class:** Art & Commerce Masterclass with Pablo Kuemin  
**Dates:** April 26-27, 2026 (Sunday-Monday)  
**Location:** 287 High Street, Prahran, Melbourne, Australia  
**Max Students:** 12  
**Break-Even:** 4 students  
**Current Status:** 7/12 confirmed ✅ BREAK-EVEN EXCEEDED! (updated Apr 27)  
**Hot Leads:** 9 potential students in pipeline (Phoenix Ly declined) 🚨 **EXCEEDS CAPACITY**  
**Available Spots:** 5 remaining
**TIER STRUCTURE:**
- **Tier 1 (€799):** Day 1 only (April 26), tools not provided (not needed)
- **Tier 2 (€1,499):** Both days (April 26-27), must bring complete tool kit
**MARKETING MESSAGE:** "Only spots left - First time in Australia!"

---

## STUDENT ROSTER

| # | Student Name | Location | Email | Payment Status | Kit Status | Dietary | Travel Notes | Emergency Contact | Pre-Class Survey | Day 1 ✓ | Day 2 ✓ | Certificate ✓ |
|---|-------------|----------|--------|----------------|------------|---------|--------------|-------------------|------------------|---------|---------|----------------|
| 1 | **Kelly Manu** | Auckland, NZ | kelly@una-akl.com | ✅ PAID €1,499 (Tier 2) | 🧰 Required | [TBD] | First signup | [TBD] | [TBD] | | | |
| 2 | **Sheridan Rose Shaw** | Melbourne 3011 | srs@mamawest.com.au | ✅ PAID €1,499 (Tier 2) | 🧰 Required | [TBD] | 8 Thread Lane, 0420351479 | [TBD] | ✅ Sent | | | |
| 3 | **Sue Black** | Golden Beach QLD 4551 | sueblackhairdressing@hotmail.com | ✅ PAID €1,499 (Tier 2) | 🧰 Required | [TBD] | Order #18072 | [TBD] | ✅ Sent | | | |
| 4 | **Eunji Donehue** | Keilor Park VIC 3042 | eunjidonehue@gmail.com | ✅ PAID €799 (Tier 1) | ❌ Not needed | [TBD] | Order #18064 | [TBD] | ✅ Sent | | | |
| 5 | **Jaimme-lee Hallgath** | West Leederville WA 6007 | Jaimmelee@salonjaimmelee.com | ✅ PAID €1,499 (Tier 2) | 🧰 Required | [TBD] | Order #18167, 0417252749 | [TBD] | ✅ Drafted | | | |
| 6 | **Deanna Parker** | South Yarra VIC 3183 | deannajparker@gmail.com | ✅ PAID €799 (Tier 1) | ❌ Not needed | [TBD] | Order #18489, Apple Pay | [TBD] | ⏳ Welcome Draft #508 ready | | | |
| 7 | **Jamie Furlan** | Collingwood VIC 3066 | jamie@lndn-hair.com | ✅ PAID €1,499 (Tier 2) | 🧰 Required | No dietary req | Order #18589 | [TBD] | ✅ Replied — excited | | | |
| 8 | [OPEN SPOT] | | | | | | | | | | | |
| 9 | [OPEN SPOT] | | | | | | | | | | | |
| 10 | [OPEN SPOT] | | | | | | | | | | | |
| 11 | [OPEN SPOT] | | | | | | | | | | | |
| 12 | [OPEN SPOT] | | | | | | | | | | | |

---

## REVENUE TRACKING

| Student | Base Price | Tier | Kit Sales | Total Revenue | Payment Date | Balance Due |
|---------|------------|------|-----------|---------------|--------------|-------------|
| Kelly Manu | €1,499 | Tier 2 | €0 | €1,499 | [TBD] | €0 |
| Sheridan Rose Shaw | €1,499 | Tier 2 | €0 | €1,499 | March 17, 2026 | €0 |
| Sue Black | €1,499 | Tier 2 | €0 | €1,499 | March 18, 2026 | €0 |
| Eunji Donehue | €799 | Tier 1 | €0 | €799 | March 17, 2026 | €0 |
| Jaimme-lee Hallgath | €1,499 | Tier 2 | €0 | €1,499 | March 30, 2026 | €0 |
| Deanna Parker | €799 | Tier 1 | €0 | €799 | April 11, 2026 | €0 |
| Jamie Furlan | €1,499 | Tier 2 | €0 | €1,499 | April 25, 2026 | €0 |
| [OPEN] | €1,499 | - | - | - | - | - |
| [OPEN] | €1,499 | - | - | - | - | - |
| [OPEN] | €1,499 | - | - | - | - | - |

**CURRENT TOTALS:**
- **Confirmed Revenue:** €9,793 (Kelly €1,499 + Sheridan €1,499 + Sue €1,499 + Eunji €799 + Jaimme-lee €1,499 + Deanna €799 + Jamie €1,499)
- **🏆 Break-even Status:** 6/4 students = 150% COMPLETE! ✅ EXCEEDED
- **HIGHLY PROFITABLE CLASS:** 7/4 students — break-even exceeded by 75%! All additional students = pure profit
- **Projected at 12 students:** €17,486 potential (7 more × €1,499 + current €7,495)

---

## BREAK-EVEN ANALYSIS

**FIXED COSTS:**
- Venue rental: €[ASK PABLO]
- Pablo travel/accommodation: CHF 277 ✅ BOOKED
- Materials/supplies: €[ASK PABLO]
- Marketing costs: €[ASK PABLO]
- **Total Fixed Costs:** €[ASK PABLO]

**STUDENT REQUIREMENTS:**
- **Current:** 2 students (Kelly ✅, Sheridan ✅)
- **Break-Even:** 4 students 
- **Still Needed:** 2 students
- **Days Until Class:** 40 days
- **Sales Target:** 2 students in 40 days (MUCH MORE ACHIEVABLE!)

---

## PIPELINE TRACKING

### 🔥 HOT LEADS (Ready to Book)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| **Dana Monkman** | dimonkman@gmail.com | Final follow-up sent April 13 (urgency: next class in a year) | April 13, 2026 | ⏳ Awaiting reply — WAITING FOR REPLY |
| **Phoenix Ly** | phoenixly.hairstylist@outlook.com | ❌ DECLINED - timing/budget constraints | April 10, 2026 | ✅ Polite reply drafted (#486) - added to future Melbourne list |
| **Fernando Torrent** | fernandotorrent10@gmail.com | "Muy interesante gracias" | March 17, 2026 | Pablo's edited follow-up sent March 18 |
| **Kayli Trujillo** | kaylitrujillo@yahoo.com | "Interested but is this offered online?" | March 20, 2026 | ✅ Eugene Look & Learn outreach sent (format preference: live events) |
| **Shelbie Marie** | [EMAIL TBD] | Expected to book | March 18, 2026 | Awaiting booking |
| **Sarah Roberts** | [EMAIL TBD] | Expected to book | March 18, 2026 | Awaiting booking |
| **Jess Marie Del** | [EMAIL TBD] | Expected to book | March 18, 2026 | Awaiting booking |
| **Eunji Kim** | [EMAIL TBD] | Expected to book | March 18, 2026 | Awaiting booking |
| **Carla Tedescoo** | [EMAIL TBD] | Expected to book (maybe) | March 18, 2026 | Awaiting booking (uncertain) |
| **Faye Redfern** | [EMAIL TBD] | Expected to book (Pablo contact) | March 18, 2026 | Awaiting booking |

### 🟡 WARM LEADS (General Interest)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| **Kelly Manu** | kelly@una-akl.com | Confirmed and excited for class | March 16, 2026 | ✅ Already booked (Tier 1) |
| **Maestro Team** | info@maestro-design.nl | Auto-response (will reply within 2 days) | March 16, 2026 | Wait for manual response |

### ❄️ COLD LEADS (General Interest)
| Name | Contact | Status | Last Touch | Next Action |
|------|---------|--------|------------|-------------|
| [TBD] | | | | |

---

## CLASS TIMELINE

### ✅ WEEKS 1-2 (Class Announced) - COMPLETED
- [x] Class dates confirmed
- [x] Venue secured
- [x] Early bird pricing active
- [x] Marketing campaign launched
- [x] First booking received (Sheridan)

### 📅 WEEKS 3-4 (NOW - March 17-30, 2026)
- [x] Hot lead responses received
- [x] ✅ **BREAK-EVEN ACHIEVED!** (4 students confirmed)
- [x] New bookings: Sue Black & James Donehue (March 18)
- [ ] Hot lead conversion focus (Fernando, Kayli)
- [ ] Additional lead generation for growth
- [ ] Social media push for Australia launch

### 📅 WEEKS 5-6 (April 1-14, 2026)
- [ ] Final marketing blitz
- [ ] Early bird deadline approach  
- [ ] GO/NO-GO decision point (April 12)
- [ ] Last chance messaging

### 📅 WEEK 6+ (April 15-26, 2026)
- [ ] Student logistics emails
- [ ] Kit orders and shipping
- [ ] Pre-class surveys
- [ ] Final payment collections
- [ ] Certificate preparation
- [ ] Venue final prep

---

## STUDENT COMMUNICATION LOG

### Kelly Manu Communications  
| Date | Type | Subject | Status | Notes |
|------|------|---------|--------|--------|
| [TBD] | Welcome | Need confirmation details | ⏳ Pending | Need email address and booking details |

### Sheridan Rose Shaw Communications
| Date | Type | Subject | Status | Notes |
|------|------|---------|--------|--------|
| March 17 | Confirmation | Art & Commerce Melbourne - Your Spot is Confirmed! | 📝 Draft Ready | Tool kit upsell, 3 questions |

### Hot Lead Communications  
| Date | Type | Subject | Status | Notes |
|------|------|---------|--------|--------|
| March 17 | Dana Monkman | Art & Commerce Melbourne - Here's Everything You Need! | 📝 Draft Ready | "Yes please!!" response |
| March 17 | Phoenix Ly | Art & Commerce Melbourne - Perfect for Hair & Makeup Artists! | 📝 Draft Ready | Professional hairstylist angle |

### Pending Communications
| Student | Type | Subject | Status | Deadline |
|---------|------|---------|--------|----------|
| Kelly Manu | Welcome | Need contact details | ⏳ Pending | ASAP |
| Kayli Trujillo | Eugene Event | Eugene Look & Learn Invitation | ✅ Sent March 20 | Cross-sell opportunity |
| Maestro | Response | Need email address | ⏳ Pending | ASAP |

---

## MARKETING PERFORMANCE

### Lead Sources
| Source | Leads | Conversions | Conversion Rate | Notes |
|--------|-------|-------------|-----------------|--------|
| Early signup | 1 (Kelly) | 1 | 100% | First Australia booking |
| Email Campaign | 4 | 1 | 25% | Strong "Australia first" response |
| Direct booking | 1 (Sheridan) | 1 | 100% | Order #18062 |
| Referral | 0 | 0 | 0% | Not yet activated |
| Instagram | 0 | 0 | 0% | Need Australia-specific content |

### Conversion Funnel
- **Total inquiries:** 5+ (Kelly + campaign responses)
- **Qualified hot leads:** 2  
- **Bookings:** 2 (Kelly + Sheridan)
- **Current conversion rate:** 40%
- **Target conversion rate:** 60%+

---

## URGENT ACTIONS NEEDED

### THIS WEEK (March 17-24, 2026)
1. **🎯 CONVERT HOT LEADS** - Dana & Phoenix (WILL REACH BREAK-EVEN!)
2. **KELLY MANU DETAILS** - Get contact info and send welcome email
3. **GET EMAIL ADDRESSES** - Kayli & Maestro from campaign responses  
4. **SHERIDAN FOLLOW-UP** - Tool kit upsell opportunity

### NEXT WEEK (March 24-31, 2026)
1. **FOLLOW-UP HOT LEADS** - 48h rule
2. **EXPAND MELBOURNE OUTREACH** - Salon partnerships
3. **INSTAGRAM AUSTRALIA PUSH** - Location-specific content
4. **TESTIMONIAL CAMPAIGN** - Previous international students

---

## SUCCESS METRICS

### Weekly Targets
- **New leads per week:** 3-4
- **Conversion rate:** 50%+ (Currently 67% with 4/6 serious leads converted)
- **Pipeline velocity:** 7 days average
- **✅ Break-even achieved:** March 18, 2026 (ahead of schedule!)

### Final Goals  
- **✅ Minimum viable:** 4 students (ACHIEVED)
- **✅ Profitability target:** 6+ students (likely exceeded)
- **🎯 Capacity target:** 12 students (venue maximum)
- **🚨 New challenge:** Manage 14 potential students vs 12 capacity
- **Revenue achieved:** €5,996 / **Potential:** €17,988 (12 students) to €20,986 (14 students)
- **⚠️ Consider:** Waitlist process or second Melbourne class

---

## VENUE COORDINATION - HER SALONS (UPDATED APRIL 2, 2026)

### **FAYE REDFERN PARTNERSHIP - CONFIRMED:**
- ✅ **Screen & cables:** HDMI/USB-C ready for Pablo's MacBook
- ✅ **Tables:** 2 large tables confirmed for tool setup
- ✅ **Basin access:** 2-3 basins available for wet work demonstrations
- ✅ **Content creator:** On-site video/photo with shared folder access
- ✅ **Catering option:** Professional catering available (cost TBD)
- ✅ **Night before meetup:** April 25th setup and testing confirmed

### **OUTSTANDING VENUE ITEMS:**
1. **Accommodation** ✅ BOOKED — The Cullen Melbourne (Art Series), Studio Suite, Apr 25–28, CHF 277
2. **Total catering cost** estimate for both days (Faye invoicing post-event ~$30/person/day) ✅ LOCKED IN (draft #482)
3. **Dietary requirements** to send to Faye before event
4. **Pablo's contact number** for Melbourne arrival coordination  

### **CONFIRMED (April 10, 2026):**
- ✅ Catering locked in via Faye (~$30/person/day, post-event invoice)
- ✅ Model confirmed (beautiful length, glossed, dark simple clothing)
- ✅ Video/content setup confirmed (mics, short-form content for @hair__mastery & @pablokuemin)
- ✅ Justin Henry (global creative) offered Instagram story promotion - draft sent (#484)

### **COLLABORATION BENEFITS:**
- Professional video content for both Hair Mastery & HER Salons marketing
- Coffee spots list and local amenities guidance
- Complete venue support and setup assistance

## SPECIAL CONSIDERATIONS

### Australia-Specific Factors
- **First time offering** - Strong marketing angle
- **Limited return visits** - Urgency for interested students
- **Time zone considerations** - 11+ hour difference for follow-ups
- **Local partnerships** - ✅ **HER Salons secured** (Faye Redfern)
- **Travel logistics** - International students may need visa support

### Competitive Advantages
- **Pablo's international reputation**
- **Unique editorial + commercial combination**
- **Small class sizes (12 max)**
- **First Hair Mastery course in Australia**

---

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## 📊 CURRENT STATUS SUMMARY (UPDATED MARCH 18, 2026)

### **✅ CONFIRMED BOOKINGS: 4/12 STUDENTS**
| Student | Tier | Revenue | Order # | Status |
|---------|------|---------|---------|--------|
| Kelly Manu | Tier 1 (€1,499) | €1,499 | Early booking | ✅ Confirmed |
| Sheridan Rose Shaw | Tier 2 | €1,499 | #18062 | ✅ Confirmed |
| Sue Black | Tier 2 | €1,499 | #18072 | ✅ Confirmed |
| Eunji Donehue | Tier 1 | €799 | #18064 | ✅ Confirmed |

**Total Confirmed Revenue:** **€5,996**  
**Break-Even Status:** **✅ ACHIEVED!** (4/4 students)

### **🔥 HOT LEADS: 10 POTENTIAL STUDENTS**
**From Email Responses (4):**
1. **Dana Monkman** - "YES please!! Would love to attend Melbourne class!" (Booking details sent March 18)
2. **Phoenix Ly** - "Super interested...would love to know more please 🙏🏼" (Follow-up sent March 17)
3. **Fernando Torrent** - "Muy interesante gracias" (Pablo's edited follow-up sent March 18)
4. **Kayli Trujillo** - "Interested but is this offered online?" (Clarification pending)

**Pablo's Expected Bookings (6):**
5. **Shelbie Marie** - Expected to book
6. **Sarah Roberts** - Expected to book  
7. **Jess Marie Del** - Expected to book
8. **Eunji Kim** - Expected to book
9. **Carla Tedescoo** - Expected to book (maybe)
10. **Faye Redfern** - Expected to book (Pablo contact)

**Pipeline Potential:** +€14,990 if all convert (€1,499 × 10) - **EXCEEDS CAPACITY!**

### **🎯 CLASS PERFORMANCE:**
- **Profitability:** ✅ Break-even achieved with 4 students
- **Hot pipeline:** 10 leads could bring total demand to 14 students 🚨 **EXCEEDS CAPACITY!**
- **Capacity:** 12 students maximum (8 spots remaining)
- **Waitlist potential:** 2+ students if all leads convert
- **Growth opportunity:** All additional students = pure profit
- **Timeline:** 39 days to class (strong conversion window)
- **Revenue potential:** €17,988 (12 students at capacity) vs €20,986 (14 students if all convert)
- **⚠️ Status:** May need waitlist or second Melbourne class!

---

**LAST UPDATED:** April 13, 2026 (evening) by Wolf  
**NEXT UPDATE:** March 20, 2026