Eugene Souleiman Look & Learn - Student Tracker

Event Date: Monday, June 15, 2026
Time: 12:00 PM - 4:00 PM
Location: Hair Con, Manchester, UK
Price: €199 per ticket

📊 COURSE OVERVIEW

🎯 EVENT DETAILS

• Instructor: Eugene Souleiman (Industry Legend)
• Format: Live intensive masterclass
• Duration: 4 hours (12PM-4PM)
• Access: QR code required for entry
• Venue: Hair Con, Manchester, UK
• Focus: Editorial styling, avant-garde techniques, creative approaches

💰 PRICING & REVENUE

• Ticket Price: €199 per person
• Break-Even: [TO BE DETERMINED BY PABLO]
• Current Revenue: €1,990 (8 tickets ALL PAID & CONFIRMED — incl. Tom Hoffman ×2 added Apr 29)
• Current Students: 7 confirmed and paid (8 tickets total)

✅ CONFIRMED STUDENTS

📋 BOOKING STATUS

Total Confirmed Revenue: €2,189
Total Confirmed Tickets: 9 (Ryelle Varcianna added May 14)
Capacity Status: [TO BE DETERMINED]

🔥 HOT LEADS (PIPELINE)

📈 POTENTIAL BOOKINGS

Pipeline Potential: €199 (1 prospect)

📧 COMMUNICATIONS LOG

✅ COMPLETED COMMUNICATIONS

📅 PENDING COMMUNICATIONS

🎯 MARKETING & OUTREACH

📍 TARGET MARKETS

• International Students: Italy ✅ (Francesco confirmed)
• USA Market: California (Kayli - in progress)
• UK/Europe: Local Hair Con attendees
• Australia: Art & Commerce students (cross-sell opportunity)

📱 PROMOTIONAL STRATEGY

• Cross-selling: Art & Commerce Melbourne students
• Instagram: Hair Con event promotion
• International Appeal: Eugene's global reputation
• Educational Progression: Perfect follow-up to Pablo's courses

📋 OPERATIONAL CHECKLIST

🚀 PRE-EVENT (2 Months Before - April 2026)

• Finalize capacity and break-even targets
• Confirm venue logistics with Hair Con
• Create marketing materials
• Set up QR code access system

📧 PRE-EVENT (2 Weeks Before - June 1, 2026)

• Send venue logistics to all attendees
• Distribute QR codes for entry
• Confirm travel arrangements with international students
• Final headcount and seating arrangements

🎉 EVENT DAY (June 15, 2026)

• QR code scanning setup
• Welcome materials distribution
• Photography/videography coordination
• Student feedback collection

📈 POST-EVENT (June 16+ 2026)

• Thank you emails to attendees
• Feedback survey distribution
• Testimonial collection
• Advanced course upsell opportunities

🌍 INTERNATIONAL LOGISTICS

✈️ TRAVEL COORDINATION

Francesco D'Angelo (Italy):
- Location: Catania, Sicily
- Travel: Direct flights available Catania → Manchester
- Accommodation: Manchester city center recommended
- Special Notes: Italian communication preference

🏨 RECOMMENDED ACCOMMODATIONS

• Hair Con Partner Hotels: [TO BE RESEARCHED]
• Manchester City Center: Easy venue access
• Airport Hotels: For early/late flights

💡 REVENUE OPTIMIZATION

📊 UPSELLING OPPORTUNITIES

• Photography Package: Event photos/videos
• VIP Experience: Meet & greet with Eugene
• Advanced Workshops: Follow-up sessions
• Hair Mastery Courses: Cross-sell to Pablo's programs

🎯 CONVERSION STRATEGIES

• Early Bird: Limited-time pricing
• Group Bookings: Multiple ticket discounts
• Student Rates: Educational institution partnerships
• Loyalty Program: Hair Mastery alumni priority

📈 SUCCESS METRICS

🎯 KEY PERFORMANCE INDICATORS

• Revenue Target: [TO BE SET BY PABLO]
• Attendance Goal: [TO BE SET BY PABLO]
• Customer Satisfaction: 95%+ positive feedback
• Cross-sell Rate: 30%+ to Hair Mastery courses
• International Mix: 50%+ international attendees

📊 CURRENT PERFORMANCE

• Revenue Progress: €398 / [TARGET]
• Booking Progress: 2 tickets / [CAPACITY]
• International Rate: 100% (Francesco - Italy)
• Conversion Rate: [TO BE TRACKED]

🚨 CRITICAL DATES & DEADLINES

📅 MILESTONE TIMELINE

• March 20, 2026: Course tracker created ✅
• April 1, 2026: Marketing campaign launch
• May 1, 2026: Early bird deadline
• June 1, 2026: Final logistics distribution
• June 15, 2026: EVENT DAY 🎉

⚠️ URGENT ACTIONS

1. Immediate: Send Francesco's welcome email (Draft #282 approval)
2. This Week: Set capacity and break-even targets
3. Next Week: Launch broader marketing campaign
4. Ongoing: Monitor Kayli Trujillo response

Last Updated: April 13, 2026
Next Review: March 27, 2026
Maintained by: Wolf (Alice) - Hair Mastery Sales Team