# Eugene Souleiman Look & Learn - Student Tracker
**Event Date:** Monday, June 15, 2026  
**Time:** 12:00 PM - 4:00 PM  
**Location:** Hair Con, Manchester, UK  
**Price:** €199 per ticket  

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## 📊 COURSE OVERVIEW

### 🎯 EVENT DETAILS
- **Instructor:** Eugene Souleiman (Industry Legend)
- **Format:** Live intensive masterclass
- **Duration:** 4 hours (12PM-4PM)
- **Access:** QR code required for entry
- **Venue:** Hair Con, Manchester, UK
- **Focus:** Editorial styling, avant-garde techniques, creative approaches

### 💰 PRICING & REVENUE
- **Ticket Price:** €199 per person
- **Break-Even:** [TO BE DETERMINED BY PABLO]
- **Current Revenue:** €1,990 (8 tickets ALL PAID & CONFIRMED — incl. Tom Hoffman ×2 added Apr 29)  
- **Current Students:** 7 confirmed and paid (8 tickets total)

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## ✅ CONFIRMED STUDENTS

### 📋 BOOKING STATUS
| # | Student Name | Email | Location | Tickets | Revenue | Order # | Booking Date | Status |
|---|--------------|--------|----------|---------|---------|---------|--------------|--------|
| 1 | Francesco D'Angelo | francescodangelo94@gmail.com | Catania, Italy | 2 | €398 | #18082 | March 19, 2026 | ✅ Confirmed |
| 2 | Hyunseung Hong | honghs1222@gmail.com | South Korea | 1 | €199 | #18128 | March 24, 2026 | ✅ Confirmed |
| 3 | Amy Christie | kirktonfarmhouse@gmail.com | Aberdeen, UK | 1 | €199 | #18163 | March 30, 2026 | ✅ Confirmed |
| 4 | Ivanka Troncheva | ivankatroncheva22@gmail.com | Lancaster, UK | 1 | €199 | #18185 | March 31, 2026 | ✅ PAID & CONFIRMED |
| 5 | Kevin Carey | carey4carey@hotmail.com | Oldham, Lancashire, UK | 1 | €199 | #18447 | April 10, 2026 | ✅ Welcome sent Apr 29 — awaiting questionnaire reply |
| 6 | Heather Baker | heather@mastersofcraft.co.uk | Leeds LS2 9HN, UK | 1 | €199 | #18490 | April 11, 2026 | ✅ Welcome sent Apr 29 — awaiting questionnaire reply |
| 7 | Tom Hoffman | tom@diligents.co.uk | Guildford, UK | 2 | €398 | #18584 | April 23, 2026 | ✅ Welcome sent Apr 29 (×2 tickets) — awaiting questionnaire reply |
| 8 | Ryelle Varcianna | ryellelaurennn@gmail.com | Birmingham, UK | 1 | €199 | #19010 | May 14, 2026 | ✅ Welcome sent May 14 |

**Total Confirmed Revenue:** **€2,189**  
**Total Confirmed Tickets:** **9** (Ryelle Varcianna added May 14)  
**Capacity Status:** [TO BE DETERMINED]

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## 🔥 HOT LEADS (PIPELINE)

### 📈 POTENTIAL BOOKINGS
| Name | Contact | Status | Source | Last Touch | Next Action |
|------|---------|--------|--------|------------|-------------|
| Kayli Trujillo | kaylitrujillo@yahoo.com | Initial outreach sent | Art & Commerce inquiry | March 20, 2026 | Monitor response (48h rule) |

**Pipeline Potential:** €199 (1 prospect)

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## 📧 COMMUNICATIONS LOG

### ✅ COMPLETED COMMUNICATIONS
| Date | Student | Type | Subject | Status | Notes |
|------|---------|------|---------|--------|--------|
| March 20, 2026 | Francesco D'Angelo | Welcome/Confirmation | Welcome to Eugene Souleiman Look & Learn - Order #18082 Confirmed! | 📝 Draft #282 | Italian greeting, logistics, QR details |
| March 20, 2026 | Kayli Trujillo | Event Invitation | Eugene Souleiman Look & Learn Event - Manchester, UK | 📝 Draft #276 | USA expansion hint, live format emphasis |
| March 31, 2026 | Amy Christie | Welcome/Confirmation | Look & Learn with Eugene Souleiman - Your Ticket is Confirmed! | 📝 Draft #325 | Aberdeen UK, QR details, volunteer opportunity |
| March 31, 2026 | Ivanka Troncheva | Booking Inquiry | Eugene Souleiman Look & Learn - Ticket & Volunteer Opportunity | 📝 Draft #332 | Volunteer interest, ticket booking combo |

### 📅 PENDING COMMUNICATIONS
| Student | Type | Priority | Deadline | Notes |
|---------|------|----------|----------|--------|
| Francesco D'Angelo | Welcome Email | HIGH | March 20, 2026 | Draft ready for Pablo's approval |
| Kayli Trujillo | Follow-up | MEDIUM | March 22, 2026 | Monitor response to initial outreach |

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## 🎯 MARKETING & OUTREACH

### 📍 TARGET MARKETS
- **International Students:** Italy ✅ (Francesco confirmed)
- **USA Market:** California (Kayli - in progress)
- **UK/Europe:** Local Hair Con attendees
- **Australia:** Art & Commerce students (cross-sell opportunity)

### 📱 PROMOTIONAL STRATEGY
- **Cross-selling:** Art & Commerce Melbourne students
- **Instagram:** Hair Con event promotion
- **International Appeal:** Eugene's global reputation
- **Educational Progression:** Perfect follow-up to Pablo's courses

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## 📋 OPERATIONAL CHECKLIST

### 🚀 PRE-EVENT (2 Months Before - April 2026)
- [ ] Finalize capacity and break-even targets
- [ ] Confirm venue logistics with Hair Con
- [ ] Create marketing materials
- [ ] Set up QR code access system

### 📧 PRE-EVENT (2 Weeks Before - June 1, 2026)
- [ ] Send venue logistics to all attendees
- [ ] Distribute QR codes for entry
- [ ] Confirm travel arrangements with international students
- [ ] Final headcount and seating arrangements

### 🎉 EVENT DAY (June 15, 2026)
- [ ] QR code scanning setup
- [ ] Welcome materials distribution
- [ ] Photography/videography coordination
- [ ] Student feedback collection

### 📈 POST-EVENT (June 16+ 2026)
- [ ] Thank you emails to attendees
- [ ] Feedback survey distribution
- [ ] Testimonial collection
- [ ] Advanced course upsell opportunities

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## 🌍 INTERNATIONAL LOGISTICS

### ✈️ TRAVEL COORDINATION
**Francesco D'Angelo (Italy):**
- Location: Catania, Sicily
- Travel: Direct flights available Catania → Manchester
- Accommodation: Manchester city center recommended
- Special Notes: Italian communication preference

### 🏨 RECOMMENDED ACCOMMODATIONS
- **Hair Con Partner Hotels:** [TO BE RESEARCHED]
- **Manchester City Center:** Easy venue access
- **Airport Hotels:** For early/late flights

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## 💡 REVENUE OPTIMIZATION

### 📊 UPSELLING OPPORTUNITIES
- **Photography Package:** Event photos/videos
- **VIP Experience:** Meet & greet with Eugene
- **Advanced Workshops:** Follow-up sessions
- **Hair Mastery Courses:** Cross-sell to Pablo's programs

### 🎯 CONVERSION STRATEGIES
- **Early Bird:** Limited-time pricing
- **Group Bookings:** Multiple ticket discounts
- **Student Rates:** Educational institution partnerships
- **Loyalty Program:** Hair Mastery alumni priority

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## 📈 SUCCESS METRICS

### 🎯 KEY PERFORMANCE INDICATORS
- **Revenue Target:** [TO BE SET BY PABLO]
- **Attendance Goal:** [TO BE SET BY PABLO] 
- **Customer Satisfaction:** 95%+ positive feedback
- **Cross-sell Rate:** 30%+ to Hair Mastery courses
- **International Mix:** 50%+ international attendees

### 📊 CURRENT PERFORMANCE
- **Revenue Progress:** €398 / [TARGET]
- **Booking Progress:** 2 tickets / [CAPACITY]
- **International Rate:** 100% (Francesco - Italy)
- **Conversion Rate:** [TO BE TRACKED]

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## 🚨 CRITICAL DATES & DEADLINES

### 📅 MILESTONE TIMELINE
- **March 20, 2026:** Course tracker created ✅
- **April 1, 2026:** Marketing campaign launch
- **May 1, 2026:** Early bird deadline
- **June 1, 2026:** Final logistics distribution
- **June 15, 2026:** EVENT DAY 🎉

### ⚠️ URGENT ACTIONS
1. **Immediate:** Send Francesco's welcome email (Draft #282 approval)
2. **This Week:** Set capacity and break-even targets
3. **Next Week:** Launch broader marketing campaign
4. **Ongoing:** Monitor Kayli Trujillo response

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**Last Updated:** April 13, 2026  
**Next Review:** March 27, 2026  
**Maintained by:** Wolf (Alice) - Hair Mastery Sales Team