📊 AT A GLANCE
Current Status: 4 confirmed students (Brodi, Dayna, Michelle, Nicholas) · Only 1 more needed for break-even!
Marketing Message: "Only 8 spots left — 80% to break-even achieved"
Priority Focus: Convert Sarah Cooper, leverage corporate momentum
🔥 FINAL STUDENT PUSH
→ Michelle Oliver kit payment – Send €290 payment link in April
📧 MARKETING CAMPAIGNS TO LAUNCH
→ Instagram testimonial push – Feature Brodi + past students
→ Corporate salon outreach – Toronto area partnerships
→ Early bird deadline – Create urgency for April bookings
👩🎓 CURRENT STUDENT ROSTER
Location: Vancouver, BC
Revenue: €1,799 (€200 early bird discount)
Notes: Independent suite owner, Instagram lead
Location: Dupont, WA
Revenue: €1,599 (€400 early bird discount)
Notes: Apple Pay success, early adopter
Location: Edmonton, AB
Revenue: €2,289+ (course + €290 kit)
Notes: Henkel Creative Manager, 20-year veteran
Location: [TBD]
Revenue: €1,999+ (early bird pricing)
Notes: Hair professional, confirmed March 12
Standard Price: €1,999
Early Bird Available: All confirmed students got early bird
Max Capacity: 12 total students
🎯 SALES PIPELINE
🔥 HOT LEADS (Ready to Book)
sarah@sarahcooperdoeshair.com · Curriculum inquiry · Follow-up due
PRIORITY: Final student needed for break-even!
🟡 WARM LEADS (Considering)
Need to activate alumni network and corporate outreach
❄️ COLD LEADS (General Interest)
Need optimization and nurture campaigns
💰 REVENUE ANALYSIS
| Student | Base Price | Discount | Total Revenue |
|---|---|---|---|
| Brodi Montrose | €1,999 | €200 early bird | €1,799 |
| Dayna Mueller | €1,999 | €400 early bird | €1,599 |
| Michelle Oliver | €1,999 + €290 kit | Early bird | €2,289+ |
| Nicholas Bernard | €1,999 | Early bird | €1,999+ |
| SUBTOTAL (4 students) | — | All early bird | €7,686+ |
| BREAK-EVEN (5 students needed) | — | — | Gap: Only 1 more student! |
🚀 Almost There: Only 1 more student needed to reach break-even! Sarah Cooper conversion = success!
📈 MARKETING PERFORMANCE
| Source | Leads | Conversions | Rate | Notes |
|---|---|---|---|---|
| 1 | 1 (Brodi) | 100% | Highly effective | |
| Corporate outreach | 1 | 1 (Michelle) | 100% | Henkel Creative Manager + Kit |
| Alumni network | 0 | 0 | 0% | Not yet activated |
| Website/Direct | 1 | 1 (Dayna) | 100% | Apple Pay conversion |
| Direct/Referral | 1 | 1 (Nicholas) | 100% | Hair professional referral |
⚡ ACTIONS NEEDED
- Sarah Cooper follow-up (PRIORITY)
- Leverage Michelle's corporate network
- Alumni reactivation launch
- Instagram testimonial campaign
- Corporate salon partnerships
- Referral program launch
- Early bird deadline push
- Website optimization
- GO/NO-GO decision by April 15
- Final marketing blitz
- Price increase messaging
- Last-chance campaigns